Some of my rules for content are..

Don't try to hard to be interesting, but develope an instinct.

Always know that you can raise the bar.

Don't compete with others much, but face yourself in the mirror as a creator.

Make it so that you love your audience.

Learn what your second or third rate work is and toss most of it.

Don't attempt to write the classics.

Never attack through your creativity.

Even as an art can be imaginative make it real and honest.

Your creativity will be one of your best most dependable friends and likely a muse spirit.